Mass Media Theory

Mass Media Theory explores how communication through television, radio, newspapers, and digital platforms influences society and individuals. It examines the effects media has on public perception, attitudes, and behaviors, often considering how information is shared, interpreted, and its potential power to shape opinions or reinforce social norms. Theories in this area analyze the role of media in shaping culture, politics, and social change, highlighting the significance of media messages in our daily lives and the importance of understanding their impact in a connected world.