Mass marketing

Mass marketing is a strategy where a company promotes a product or service to a broad audience without targeting specific groups. It relies on wide-reaching advertising channels like TV, radio, or newspapers to reach as many people as possible. The goal is to attract a large number of potential customers with common interests or needs, rather than tailoring messages to individual preferences. This approach is effective for products with universal appeal, such as basic household items or fast-moving consumer goods, aiming for high sales volume by casting a wide net.