mass communication theory

Mass communication theory examines how information, ideas, and messages are transmitted from senders to large audiences through media like television, radio, newspapers, and the internet. It explores how media influence public perception, behavior, and culture, as well as how audiences interpret and respond to messages. These theories analyze the processes of message creation, dissemination, and reception, considering factors such as media effects, biases, and societal impact. Essentially, mass communication theory helps us understand the mechanisms and effects of sharing information at a large scale in society.