mascoting

Mascoting refers to the practice of designing and using a mascot—typically a character, animal, or symbol—to represent and promote a group, organization, or event. It involves creating a visual identity that embodies the values and spirit of the entity, often used in branding, marketing, and community engagement. Mascots help build recognition, foster loyalty, and evoke emotional connections with audiences. Effective mascoting combines creative design with consistent messaging to enhance visibility and resonance across various platforms and events.