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mascot character

A mascot character is a person, animal, or animated figure used by organizations, teams, or brands to represent their identity and appeal to audiences. They serve as visual symbols that evoke familiarity, loyalty, and positive emotions, often used in marketing, events, and promotions. Mascots can be is cartoon-like, costumed figures, or digital avatars, and help make a brand or organization more recognizable and engaging. Their purpose is to establish an emotional connection, enhance brand recognition, and create memorable experiences for supporters and customers.