Martin's Genre Theory

Martin’s Genre Theory suggests that texts or media are categorized into genres based on shared conventions, styles, and expectations, which evolve over time. These genres help audiences recognize and interpret content quickly by providing a familiar framework. The theory emphasizes that genres are not fixed; they develop through cultural and societal changes and often blend elements from other genres, creating sub-genres. Understanding genre helps creators and audiences anticipate themes, narrative structures, and stylistic choices, fostering a deeper engagement with media and enabling meaningful analysis of its content and significance.