Martech Stack

A Martech Stack refers to the collection of technology tools and software that a business uses to plan, execute, and analyze its marketing efforts. Just as a toolbox contains specific instruments for different tasks, a Martech Stack includes platforms for email campaigns, social media management, customer relationship management (CRM), analytics, and more. These tools work together to help businesses better understand their audience, deliver targeted messages, and measure success efficiently. In essence, it's the integrated set of digital resources that supports an organization's marketing strategy and helps achieve its goals.