Marshall W. Van Alstyne

Marshall W. Van Alstyne is a scholar and professor known for his work in information systems and economics. He studies how technology, particularly digital networks and platforms, influence business strategies, markets, and society. His research explores concepts like network effects—where the value of a service increases as more people use it—and platform economics, which explain how digital platforms connect users and providers. Van Alstyne's insights help businesses and policymakers understand how digital innovations can create new opportunities and challenges in the modern economy.