Marshall McLuhan (media theorist)

Marshall McLuhan was a media theorist who studied how different communication technologies influence society and human behavior. He is best known for coining the phrases "the medium is the message" and "the global village," emphasizing that the form of media—like print, radio, television—shapes our perceptions and social interactions more than the content itself. McLuhan believed that new media extend our senses and change how we think and connect, often in profound ways. His work helps us understand how technological advancements impact culture, communication, and our collective experience.