Marshal McLuhan

Marshall McLuhan was a Canadian thinker who studied how new media, like television and early computers, shape human experience and society. He is famous for coining the phrase "the medium is the message," meaning that the way information is conveyed influences how we think and behave more than the content itself. McLuhan believed that technological changes transform our perception and social interactions, creating new environments or "resus" that reshape culture. His work helps us understand the deep impact of media on communication, consciousness, and social structure in an increasingly interconnected world.