Marsha N. Richins

Marsha N. Richins is a distinguished researcher in the field of consumer behavior, primarily focusing on how and why people develop attachment to material possessions and how this influences their values and well-being. Her work explores the psychological motivations behind consumer choices, the emotional significance of possessions, and the societal impacts of materialism. Richins’ insights help us understand the complex relationship between individuals and their possessions, shedding light on how consumer culture can shape personal identity and societal trends. Her research aims to provide a deeper understanding of consumer psychology and foster more mindful consumption habits.