Marlboro Man

The Marlboro Man was an advertising figure used by Marlboro cigarettes to evoke rugged masculinity and independence. Typically depicted as a tough, cowboy-like figure, he represented traits of strength, resilience, and rugged individuality. The campaign aimed to appeal to men by associating smoking Marlboro with these qualities, creating a strong brand identity. While highly effective in marketing, the portrayal has since been criticized for promoting unhealthy habits and for its idealized, unrealistic image of masculinity.