Marktforschung

Marktforschung, or market research, is the process of gathering and analyzing information about a market, including customers’ needs, preferences, and behaviors, as well as competitors and industry trends. It helps businesses understand their target audience, identify opportunities, and make informed decisions about products, services, pricing, and marketing strategies. By systematically collecting data through surveys, interviews, and analysis, companies can reduce risks and improve their chances of success in a competitive environment. Ultimately, market research provides valuable insights that guide strategic planning and foster better alignment with market demands.