Marks & Spencer plc v. Interflora Inc.

Marks & Spencer plc v. Interflora Inc. was a legal dispute over the use of the "Interflora" name. Interflora, a flower delivery network, claimed that Marks & Spencer's advertising, which featured the term "Interflora," infringed on its trademark rights and caused confusion among customers. The case centered on whether Marks & Spencer's advertising was an "illegal" form of online advertising known as "keyword advertising." The court ruled that Marks & Spencer’s use of Interflora’s trademark in online ads was misleading and infringed upon Interflora's rights, emphasizing the importance of respecting established trademarks in advertising to prevent consumer confusion.