Marketplaces (social)

Social marketplaces are online platforms where people buy and sell goods or services directly through social networks like Facebook, Instagram, or TikTok. They combine social interaction with commerce, allowing users to discover products, showcase items, and communicate with sellers or buyers within their social communities. These platforms leverage social connections and trusted relationships to facilitate transactions, making the process more personal and engaging. Essentially, they blend social media's connectivity with marketplace functionality, fostering community-driven shopping experiences in a familiar, interactive environment.