Marketing strategist

A marketing strategist is a professional who plans how a business can attract and retain customers. They analyze market trends, understand customer needs, and develop detailed plans—called marketing strategies—that include advertising, pricing, and distribution methods. Their goal is to position the business effectively in the marketplace, maximize sales, and build a strong brand. Think of them as the architect behind a company’s approach to connecting with potential clients and standing out from competitors. They combine research, creativity, and business insights to create a clear roadmap for achieving marketing objectives.