marketing standards

Marketing standards are rules and guidelines that ensure products and services are promoted honestly, accurately, and fairly. They help prevent false claims, deceptive advertising, or misleading information, fostering trust between companies and consumers. These standards also ensure consistent quality in how products are presented across different platforms and markets. By following marketing standards, businesses communicate clearly, ethically, and responsibly, which helps customers make informed decisions and maintains fair competition in the marketplace. In short, marketing standards create a fair and transparent environment for both companies and consumers.