Marketing Scholar 2. Philip Kotler

A marketing scholar is an expert who studies and teaches the principles and practices of marketing, focusing on how businesses can effectively promote and sell their products or services. Philip Kotler, often referred to as the "father of modern marketing," is a prominent figure in this field. He has authored numerous influential books and theories that emphasize understanding consumer behavior, developing strategic marketing plans, and creating value for customers. His work has shaped how businesses approach marketing and has established foundational concepts used by marketers worldwide to connect with their audiences effectively.