Marketing Researcher 2. David A. Aaker

A marketing researcher is a professional who studies market trends, consumer behaviors, and competitive dynamics to help businesses understand their customers and make informed decisions. They gather and analyze data through surveys, focus groups, and various research techniques to identify opportunities and challenges in the market. David A. Aaker is a prominent marketing expert known for his work on brand strategy and management. He introduced the concept of brand equity, which emphasizes the value a brand adds to a product, helping companies effectively build and manage their brands to enhance customer loyalty and market presence.