Marketing Research and Intelligence Association

The Marketing Research and Intelligence Association (MRIA) is a professional organization that sets standards and promotes best practices in market research and business intelligence. It supports companies and researchers in gathering, analyzing, and interpreting data about consumers, markets, and competitors to make informed decisions. MRIA provides accreditation, resources, and ethical guidelines to ensure high-quality, reliable research. Its goal is to advance the profession, protect consumer interests, and help businesses understand market trends for strategic growth.