Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a potential customer who has shown clear interest in a company's product or service through their online behavior, such as downloading a resource, signing up for a newsletter, or engaging with content. This interest indicates they might be ready for the sales team to follow up with more personalized outreach. Essentially, an MQL is a lead that marketing has identified as worth further attention because their actions suggest genuine potential to become a paying customer. This helps sales prioritize their efforts effectively.