
Marketing programs
Marketing programs are organized efforts businesses use to promote their products or services and reach their target audience. They involve a series of coordinated activities, such as advertising, social media campaigns, promotions, and events, designed to increase awareness, attract customers, and drive sales. Think of it as a strategic plan that combines various tools and channels to communicate a company’s message effectively, build brand loyalty, and achieve business goals. The goal is to understand customer needs and deliver value in a way that encourages them to choose that business over competitors.