Marketing of Heritage

Marketing of Heritage involves promoting cultural, historical, and traditional assets—such as landmarks, festivals, crafts, and stories—to attract visitors, supporters, and investors. Its goal is to raise awareness, foster appreciation, and ensure the sustainable preservation of heritage assets. This process uses strategies like storytelling, branding, and digital media to connect with audiences emotionally and intellectually. Effective marketing helps communities value their heritage, encourages tourism, and provides economic benefits while safeguarding important cultural identities for future generations.