Marketing Mix (4Ps)

The marketing mix, often called the 4Ps, is a framework that helps businesses plan how to sell their products or services. It includes Product (what you're offering), Price (how much it costs), Place (where or how customers buy it), and Promotion (how you tell people about it). By adjusting these elements, a company can meet customer needs effectively, stand out from competitors, and achieve its sales goals. Think of it as a strategic toolkit to ensure all aspects of delivering value are aligned to attract and retain customers.