Marketing management theories

Marketing management theories provide frameworks for how businesses develop, implement, and evaluate strategies to connect with customers and meet their needs. They emphasize understanding consumer behavior, analyzing market environments, and creating value through products, pricing, promotion, and distribution. These theories guide companies in making informed decisions to attract and retain customers efficiently, ensuring long-term success by aligning business goals with market demands. Essentially, they are structured approaches that help organizations systematically plan and execute marketing activities.