Marketing Management (textbook)

Marketing management involves planning, executing, and overseeing strategies to promote products or services effectively. It focuses on identifying customer needs, creating value, and building relationships to satisfy those needs profitably. This includes analyzing market trends, developing marketing plans, and managing budgets to reach target audiences through various channels like advertising, digital media, and sales initiatives. Essentially, it's about understanding what customers want, delivering it efficiently, and ensuring the organization achieves its business goals through well-coordinated marketing efforts.