Marketing Information System

A Marketing Information System (MIS) is a structured process that collects, analyzes, and shares important data to help a business make informed marketing decisions. It gathers information from various sources such as market research, sales data, customer feedback, and competitor analysis. This organized system allows businesses to better understand customer needs, trends, and the effectiveness of their marketing efforts. By providing timely and relevant information, an MIS supports strategic planning, improves marketing tactics, and helps companies stay competitive in their markets.