Marketing Ethics Codes

Marketing ethics codes are guidelines that businesses follow to ensure their promotional practices are honest, fair, and respectful. They help prevent deceptive advertising, protect consumer rights, and promote trust. These codes specify that companies should be truthful about their products, respect customer privacy, avoid misleading claims, and treat competitors ethically. By adhering to marketing ethics, companies build long-term relationships with customers and maintain a good reputation, ensuring their marketing efforts contribute positively to society and the economy.