Marketing Communication Models

Marketing communication models describe how a company's message reaches and influences its audience. They illustrate the process where a business creates a message, sends it through channels like advertising or social media, and the audience receives and interprets it. These models also consider feedback from the audience, helping companies understand if their message was effective. Essentially, they serve as a map of how communication flows between a business and its customers, enabling better planning and strategies to build awareness, trust, and engagement.