
marketing campaign
A marketing campaign is a focused effort by a business to promote a product, service, or brand. It involves planning and executing a series of coordinated activities—such as advertising, social media, events, or emails—to reach a target audience. The goal is to generate interest, attract customers, and ultimately boost sales or awareness. Campaigns are usually designed with specific objectives and a timeline, using different channels to communicate a consistent message. Effective campaigns measure results to see if they meet their goals and adjust strategies as needed to maximize impact.