Marketing and Consumer Behavior

Marketing involves identifying and promoting products or services to meet customer needs, using strategies like advertising, pricing, and distribution. Consumer behavior refers to how individuals make purchasing decisions, including the factors that influence their choices like preferences, emotions, social influences, and past experiences. Understanding consumer behavior helps businesses craft effective marketing strategies, ensuring they serve customer needs while building lasting relationships. Overall, marketing aims to connect products with the right audience, and consumer behavior explains how and why people respond to those efforts.