Market Size Assessment

Market size assessment is the process of estimating the total potential of a specific market—how many people or businesses could buy a product or service and the total revenue possible. It helps companies understand the scale of opportunity, informing decisions on product development, marketing, and investment. This involves analyzing data such as customer demographics, industry reports, and market trends to gauge demand and competitive landscape. Ultimately, it provides a clear picture of whether a market is worth entering and how much growth potential exists.