Market Orientation for Radical Innovation.

Market orientation for radical innovation refers to a company’s ability to understand and respond to customer needs, market trends, and competitive dynamics while pursuing groundbreaking new ideas. It involves actively seeking insights from consumers, engaging with them, and applying this knowledge to create innovative products or services that significantly change the market. Unlike incremental innovations that make small improvements, radical innovations aim to disrupt existing markets or create entirely new ones. Balancing customer insights with creative experimentation is key to successfully managing radical innovation while ensuring it resonates with potential users.