Market linkages

Market linkages refer to the connections and relationships between different markets—such as producers, suppliers, consumers, and distributors—that work together to move goods and services from creation to consumption. These linkages facilitate the flow of products, information, and finances, ensuring efficiency and access. Strong market linkages help goods reach more buyers, promote fair prices, and stimulate economic growth by enabling stakeholders to collaborate effectively. They are essential for integrating local producers with larger markets, improving supply chains, and supporting sustainable development.