Market Fit

Product-market fit occurs when a product or service effectively meets the needs and desires of a specific target audience. It means customers are buying, using, and recommending the product because it solves a problem or fulfills a desire better than alternatives. Achieving this fit indicates a strong alignment between what the product offers and what the market wants, leading to sustained growth and customer satisfaction. It’s a critical milestone that suggests the business has found its ideal market and is poised for expansion.