
Market Disruption Techniques
Market disruption techniques are strategies used by businesses or new entrants to challenge and change the status quo in an industry. This can involve innovation, such as offering a new product or service that better meets customer needs, or leveraging technology to improve efficiency and reduce costs. Disruption often shifts consumer behavior, making established companies rethink their approaches. Examples include ride-sharing apps disrupting traditional taxi services or streaming platforms transforming how we consume media. Ultimately, these techniques aim to create a competitive advantage by doing things differently and more effectively.