Market Development Funds

Market Development Funds (MDF) are marketing budgets provided by manufacturers or vendors to their partners, such as resellers or distributors. These funds are used to support activities that promote the products, like advertising campaigns, events, or promotions, aimed at increasing sales and market presence. MDFs help partners market effectively without bearing all the costs themselves, fostering stronger collaboration. Typically, the partner submits a plan and budget proposal, which must be approved before funds are disbursed. Overall, MDFs are strategic investments to grow sales and brand awareness in targeted markets.