Market Demand Analysis

Market demand analysis is the process of studying the quantity of a product or service that consumers are willing to buy at different prices within a specific timeframe. It involves examining factors like consumer preferences, income levels, and market trends. This analysis helps businesses understand potential sales, set prices, and make informed decisions about production and marketing strategies. By assessing demand, companies can better align their offerings with consumer needs, ultimately enhancing their competitiveness and profitability in the market.