market basket analysis

Market Basket Analysis is a technique used by retailers to understand the purchasing habits of customers by analyzing the products they buy together. For example, if many people buy bread and butter at the same time, the store might place these items near each other or offer a combo deal. This helps businesses optimize product placement, marketing strategies, and promotions to increase sales and improve the shopping experience. Essentially, it uncovers patterns in customer behavior to better meet their needs and encourage more purchases.