Market Basket

Market Basket is a retail strategy and analysis method used to understand customer purchasing habits. It involves examining the set of products a customer typically buys during a shopping trip. By analyzing these combinations, retailers can optimize product placement, develop targeted marketing, and improve inventory management. For example, if many customers buy bread and butter together, a store might place those items near each other to encourage more sales. Market Basket analysis helps businesses increase sales and enhance the shopping experience by understanding and catering to customer preferences and behaviors.