Market and Firm Conduct

Market and Firm Conduct in Industrial Organization refers to how companies behave within their industries and how they interact with one another and consumers. This includes strategies like pricing, advertising, product development, and customer service. The way firms conduct themselves can influence competition, market structure, and consumer choices. Understanding these behaviors helps analyze how industries function and how they can impact the economy and society, including issues like monopolies, innovation, and market efficiency. Essentially, it’s about how businesses operate strategically in their markets.