Mark McCormack

Mark McCormack was a pioneering sports marketing executive who founded IMG, a company that revolutionized athlete and celebrity endorsements, sports event management, and media rights. He is best known for managing golf legend Arnold Palmer's career, transforming athletes into global brands, and shaping the modern sports business industry. McCormack's innovative strategies helped athlete endorsements become a major source of revenue, and his work set the foundation for sports marketing as we know it today.