Marilyn Monroe Estate

The Marilyn Monroe Estate manages the intellectual property rights associated with Marilyn Monroe’s likeness, image, and related works. This includes controlling how her image is used in advertising, merchandise, and media to preserve her legacy and generate revenue. The estate is responsible for licensing rights, protecting her image from unauthorized use, and ensuring respectful portrayals. It is typically managed by designated heirs or representatives, aiming to honor Monroe's memory while balancing commercial interests.