Marieke de Mooij

Marieke de Mooij is a renowned Dutch scholar known for her work in marketing, particularly in international marketing and consumer behavior. She focuses on understanding how cultural differences affect marketing strategies and how consumers from various backgrounds respond to advertising. Her research emphasizes the importance of adapting marketing communication to fit cultural contexts, which helps companies succeed in global markets. De Mooij has authored influential books and articles, contributing valuable insights into the interplay between culture and marketing effectiveness.