Margaret Peteraf

Margaret Peteraf is a business scholar known for her work in strategic management. She developed a model called the "Theory of the Sustainable Competitive Advantage," which explains how firms can achieve and maintain a strong market position. According to her, a company's success depends on resources and capabilities that are valuable, rare, hard to imitate, and well-organized. These factors help businesses develop lasting advantages over competitors. Her research helps companies understand how to build and sustain their competitive edge in dynamic markets.