Marcia J. Bates

Marcia J. Bates is a prominent researcher in information science known for her work on how people find and use information. She helped develop influential ideas like the "berry-picking" model, which suggests that instead of searching for all information at once, people gather bits of knowledge from various sources, much like picking berries from different bushes. Bates's research enhances our understanding of effective information retrieval and how to design better search systems, benefiting users in navigating vast amounts of digital information efficiently.