Marcia Bates

Marcia Bates was a prominent researcher in information science, known for developing the "Berry Picking" model of information retrieval. She studied how people seek information, emphasizing that searching is a dynamic process where individuals gather pieces of information step-by-step, much like picking berries from different bushes rather than retrieving everything in one go. Her work highlights the natural and iterative ways people explore and find information, influencing search technology and user interface design to better support such behaviors.