MARA (Mixed Augmented Reality Association)

The Mixed Augmented Reality Association (MARA) is an organization dedicated to advancing the development and adoption of augmented reality (AR) and mixed reality (MR) technologies. It brings together industry professionals, researchers, and developers to share knowledge, set standards, and promote best practices in AR/MR. MARA aims to foster innovation, collaboration, and education to ensure these immersive technologies are effective, ethical, and accessible across various fields like entertainment, healthcare, education, and enterprise. Essentially, MARA helps shape the future of AR and MR by supporting community efforts and promoting responsible growth of these transformative technologies.