map pricing

Map pricing, or Minimum Advertised Price, is the lowest price a retailer can publicly display or advertise a product for sale, set by the manufacturer or brand. It doesn't prevent the retailer from selling the product at a lower price privately or in-person, but it restricts how low they can advertise publicly. The goal is to maintain brand value and prevent price wars among retailers. This policy helps manufacturers protect their products’ perceived quality and fair market value, ensuring consistent pricing across different sellers while still allowing flexibility for discounts or negotiations at the point of sale.