Manual Bidding

Manual bidding is a method in online advertising where the advertiser directly sets the maximum amount they are willing to pay for each individual ad click or impression. Unlike automated bidding, where the platform's algorithms decide the bid amounts based on performance data, manual bidding gives the advertiser full control to adjust bids based on their specific goals and insights. This approach allows for precise management of ad spend and targeting, but requires ongoing monitoring and optimization to ensure the campaign remains cost-effective and effective in reaching the desired audience.